Advertisements to compare Term Paper Example | Topics and Well Written Essays - 750 words

Advertisements to compare - destination Paper ExampleConsidering that this product is made for babies, parents (particularly baffles) are likely to be the major target audition for this product. Since cleaning the baby gently is a basic need and protecting the baby in the m differents hands is also a need, the motivations behind clouding this product are likely to be psychological(emotional) rather than functional. The babys desire to belong to the mother by staying in her hands until now while washing is a social need. Therefore, the mother is likely to make the purchase of such a product that satisfies her baby the most. Parents want the best for their child (Daniels, 2009) hence, they are highly moved by picture ads, word-of-mouth referrals as well as direct mail to decide the final product. Colors, texture and the inciters connotations play a much more significant role than functional attributes such as durability and value for money (Daniels, 2009). Various communication strategies could be used here. Considering that mothers (particularly housewives) are likely to buy this product, the ad would be aired on local television transmit during a slot betwixt 8-10 p.m. when mothers usually wind up their household chores and watch the television. It would also be aired on channels such as Baby TV since mothers are likely to watch this channel while session with their babies. Furthermore, the ad copy reads first bath which hints at first time parents who have a bleak idea of the differences between various brands of baby products (Daniels, 2009). Product differentiation would be an important consideration therefore, the ad must be placed immediately before or after the ad of another equal brand on television so that the audience can differentiate between the two. Next, merchandise would be done via word of mouth (WOM) referrals since parents tend to learn a lot about baby products from other parents experiences. Although WOM operates spontaneously, t he company can use popular celebrity moms or expecting moms (such Kim Kardishan) to become trendsetters for others to follow. Finally, search engine optimization (SEO) for this products website shall ensure that mothers who surf the web are lead to this website immediately compared to others. The budget that SEO takes up is relatively very small compared to the customer traffic it generates (Miller, 2012). Therefore, utilise SEO to communicate the ad could be cost-effective. However, the repartee rate is relatively slow for SEO advertising and investment takes a long time to realize. The unpredictability owe to little control over algorithm means that there is no certainty as to when the results go forth materialize. Furthermore, this is a supplementary strategy and does not serve as a holistic strategy in itself due to limited reach and scope. The second ad selected in Exhibit 5-11 from Chapter 5 of the book. This ad depicts the marketing strategy of Heinz ketchup which has made repetitive claims in order to remind its audience about the product. Considering its a low-involvement product, therefore, no lengthy information is put in the ad rather, the ad is simple and uses the tomato red color along with tomato slices shaped into a bottle to indicate the freshness and gustation of the ketchup. The product is not new and already has several loyal buyers. Hence, the ad is merely reinforcing the brand take to that has already been so strong along the years. The target audience of this product is likely to be everyone and anyone who enjoys using ketchup including housewives,